The City of Barrie has approved in principle the City of Barrie’s Tourism Master Plan in December 2020. The consulting consortium of FLOOR13, KWL Advisory and GM Event Inc. was contracted in 2019 to lead the development of the Tourism Master Plan and proceed to conduct stakeholder research, site reviews of tourism assets, planning sessions with industry partners and work with the Steering Committee. The Plan was completed in the Fall of 2020.

Tourism Barrie hired the same consultant, FLOOR13, to complete a Three-year Strategic Plan and use the findings, outcomes, research, and recommendations of the City of Barrie’s Tourism Master Plan to create its Plan to grow the visitor economy.

Tourism Barrie’s Three-year Strategic Plan encompasses strategies and recommendations to market and manage the destination and integrate tourism into the community’s social, economic and environmental aspirations.

The Three-year Strategic Plan will guide Tourism Barrie in developing a comprehensive road map that aligns with the priorities and objectives of the City of Barrie's Tourism Master Plan and recommendations from the MAT Tourism Advisory Committee and Barrie Hotel Association.

On behalf of the Board of Directors and staff of Tourism Barrie we invite you to read both Plans and join the organization in growing investments, jobs and the visitor economy for the City of Barrie.

Please email Kathleen Trainor, Executive Director, at [email protected] if you are interested in joining the organization in moving the tourism industry forward for Barrie & Area.